“How can my business look the best?”
One of my mentee asked me, “ as an Entrepreneur, I am earning pretty good but how can I make my business look the best?”
Friends, believe me .. Personality of the business also needs improvement. If you are willing to look upgraded, you really can do! .…
Yes you can!
What do you need then?
- You just need a few things to be taken care of like you must have a fantastic communication skill. Communication can be done in any language. It may be in English or in Hindi or in your regional language. You should have the ability to generate a thought process and convert it into simple yet clear way so that your words can deliver feelings.
- You just need to transform yourself into a personality who can represent your business to the next level. There are certain tools and techniques to learn like where to emphasize, where to do softening to reduce the pressure of your statement, where to repeat the things to make the statement remarkable and many more.
- You should have the idea how you can hook your customers by giving them some amazing facts, stories & a problem to be discussed. You should have a diplomatic relationship in the market where you maintain a perfect relationship to establish your reputation.
- your staff should be well versed. Your receptionist should be soft, polite yet firm. Support staff should have a proper level of communication. There should be an atmosphere when they can develop a cohesive atmosphere. There should be the spirit of a well organised team. ‘Everyone and Everything is important’, must be a rule to be understood by all. He may be your watchman to the senior management person …everyone has the importance of their work role.
- You should have a proper decorum at your business place. Your business should reflect your personality. Similarly your personality should reflect your business.
- Your logo is your brand.You must organize and reflect the theme effect of your logo. It is the best tool to establish your brand.You should have a proper dress sense to represent your business. Your etiquettes say that you are an Entrepreneur or a Business Person.
- Your accounts must be well maintained.Tighten up the Metrics and Reporting of your business.Evaluate your metrics tracking and see where you’re losing data. Do you have the full picture of where your leads are coming from.
- Do not make your business person dependent. Keep appointinting and keep training the people for upcoming needs in your business.
- Your marketing must be regular consequently your sales will improve. Develop your marketing strategies. Create attractive landing pages to get more leads. Develop your email list to get in touch with the converted lead and get the reconversion happen. Be focused on your goals. Try to test the things rather than assuming it. Make the purchase process easy.
- Above all mind it, “ Jo dikhta hai wahi bikta hai.” You cannot afford to ignore the internal and external looks and management of your institution. Try to be useful. If you are actually useful you will surely be in demand. You should value your business as your most lovable child who needs your proper attention to grow and shine bright.
Blog by Mrs. Preeti Thakur
Founder Director of Educare Institute
For more information watch this video
